Scientific and medical engagement
Mapping beliefs and influence
By engaging directly with influencers and end-users, we gain actionable insights into the belief systems, motivations, and barriers that shape decision-making. This allows us to move beyond assumptions and surface the nuanced factors that truly drive behaviour. These insights enable us to fine-tune strategies, ensuring communications are not only accurate and compliant, but also authentic, relatable, and effective in meeting stakeholders’ real needs.
Typical assets that are developed include:
- Influencer mapping and development programmes
- Patient Advocacy Group (PAG) engagement
- Focus groups and advisory boards
- Steering committees and expert panels
Services
Influencer mapping & development
Critical for under-standing who truly influences your target audience, and how to cultivate influencers into advocates. Also helps to identify rising stars, and equips and empowers proponents.
Expert insight
We tap into expert insight through formal and informal engagement activities, often focusing on how a company can best challenge the status quo and tackle entrenched opinions with new thinking.
Patient perspectives
An essential part of mapping the environment is to understand real-world patients’ lived experiences that are truly representative, rather than the perspectives of vocal outliers or surrogate voices
“Science only makes an impact when it resonates with people. At &Robin Science, we translate complex evidence into authentic narratives that shift perceptions, influence practice, and build lasting advocacy.”
Empowering engagement
Effective engagement is underpinned by strong strategic foundations. We combine scientific rigour, creativity, and commercial acumen to ensure every tactic is purposeful and impactful. By anchoring communications in solid insights and a clear narrative, we create programmes that are credible, relatable, and designed to drive behaviour change.
Typical assets that are developed include:
- Congress symposia
- Immersive learning
- Expert opinion publications
- Multi-channel programmes
- E-learning
Services
Communications strategies
We harness landscape and stakeholder insights, key data, competitor intelligence and behavioural science principles to build a robust communications strategy that forms the bedrock and blueprint for all engagement tactics.
Core narratives
Storytelling is an ancient art that stirs emotion and inspires change in ways data alone cannot. At its centre lies a core narrative, often reinforced by a customised lexicon to embed preferred language.
Messaging frameworks
Once a core narrative is in place, a hierarchical messaging framework, or scientific platform, including substantiating data, is an invaluable resource for the creation of external-facing end-deliverables
