Our client has thousands of colleagues, based in many HQ and affiliate locations around the world. So, effective internal preparation for a global product launch required a strategy to reach all internal audiences with a campaign that was engaging, standout and informative.
Our starting point was to create a strategy based on a thorough understanding of the internal target audiences, the channel landscape and the launch product itself. To activate the strategy, we developed a creative campaign with an insights-based concept, and delivered through a toolbox of messages, assets and activations for use by the Global team at HQ. In addition, a comprehensive launch campaign toolbox was built for affiliate use to ensure aligned comms throughout the whole organisation.
The internal launch campaign provided colleagues around the world with an aligned way to mark activity, and was adopted throughout the organisation, proving to be a key asset for leveraging milestones on the way to a successful launch.
