As a global leader in bioreactors, our client entered the single-use, production-scale space with a clear ambition: to raise the bar on usability, design, and scalability. With a thoughtful approach to market entry, we helped them focus on what truly sets their solution apart.
We began by speaking with key internal stakeholders to align on the opportunity and uncover insights. From there, we developed a clear value proposition and messaging framework, then explored creative territories to shape the narrative. The final campaign centred around a flexible toolkit of brand and sales assets, anchored by a hero film. Materials included an eBrochure, leave-behinds, email, social assets, a landing page, and congress materials – designed to work across markets and channels.
A standout creative platform built on a smart, memorable idea. The campaign film cut through complexity to create standout clarity – using bold, cinematic techniques to break from the norm and make an impact in a traditionally conservative space.
