Pelvic organ prolapse affects more than 1 in 12 women worldwide, yet it remains one of the most overlooked and stigmatised areas in women’s health, with little innovation in treatment. As a young startup, Sylvia Health needed more than a logo. They needed a brand that could reflect their user-led, design-driven approach, balance empathy with scientific credibility, and tackle the stigma head-on.
We began by getting a tangible sense of how the product compares to existing products and how Sylvia Health aims to do things differently: simpler, more dignified, and user-led. We then ran a collaborative workshop to define brand archetypes, values, and to craft the company’s future vision, while also mapping the competitive landscape. From there, we co-created a consistent brand architecture including tone of voice, mission, vision, messaging pillars and tag line. Finally, we wrapped it in a beautiful visual identity that feels recognisable in women’s health, yet stands apart as modern, light, and innovative.
Sylvia Health now has a brand foundation that reflects both their scientific rigor and their human focus. With a clear identity and messaging framework, they can speak with confidence to patients, clinicians, and investors, while also opening the door to disease awareness efforts in a space still marked by stigma. The new platform positions them to attract partners and investment, prepare for the launch of their first product, and grow into a credible voice for innovation in women’s health.
